Realogics Sotheby's International Realty•Note: Official Sotheby's typography flagged for brand font replacement upon final asset sync.
Realogics Sotheby's International Realty
Celeste Zarling & Co.
5731 S 144th St, Tukwila, WA
Confidential Client Brief

Your Personalized Strategic Selling Plan

Prepared exclusively for Dennis Neff

5731 S 144th St, Tukwila, WA 98168

We've created this brief so we can review the strategy, timing, and numbers together for your Tukwila home—ensuring you have complete clarity and total confidence in every decision.

Clear Communication

Your Questions, Answered

Q. "How do we determine the right price to reach my $625,000–$650,000 goal?"

Determining your precise market positioning requires evaluating current active competing listings and recent comparable closed sales in Tukwila. Together, we'll align market timing with the specific improvements you've already made—such as your brand-new hardwood floors, replaced roof, and updated bathrooms—to position the home for maximum buyer value.

Q. "What will my actual net proceeds look like after closing?"

Estimated net proceeds depend directly on final contract price, selling costs, and your remaining mortgage balance. We provide an interactive net sheet tool below and will review exact line-item breakdowns during our appointment so you know your bottom line with complete transparency.

Q. "Should we explore selling discreetly before launching publicly?"

First Look is an optional pre-market positioning strategy we can evaluate together. It allows us to gauge early interest from qualified buyer networks and brokers while completing final touches like bedroom carpets, giving you flexibility without unnecessary disruption.

Q. "How do we handle showing prep since I'm still living here?"

Because you have another residence available and can move within a couple of weeks if needed, we can tailor the timeline around your comfort. We'll design a convenient showing schedule with minimal hassle for your daily routine.

Interactive Analysis

Estimated Net Proceeds Calculator

Adjust your target price, mortgage payoff, and prep estimates to preview your potential proceeds before our meeting.

$550k$625k Target$700k
Summary Breakdown
$625,000
Estimated Gross Sale Price
Commission (5%):-$31,250
Closing & Excise (1.8%):-$11,250
Prep & Repairs:-$3,500
Total Deductions:-$46,000
Estimated Net Proceeds
$579,000

*Informational estimate. Final net proceeds depend on verified mortgage payoff and closing terms.

Market Context

Comparable Property References

From your Tukwila Comparative Market Analysis (CMA), these two benchmark properties reflect immediate neighborhood competition and buyer activity on South 144th Street and 43rd Avenue South.

5828 S 144th St
MLS #2580222
Active
Comparable Reference 01

5828 S 144th St

Tukwila, WA 98168

Beds/Baths
3 / 1.5
Sq Ft
1,580
Built
1950

Located on the same street (S 144th St); 3 beds, 1.5 baths, 1,580 sq ft.

List Price$625,000
View on Zillow →
14014 43rd Avenue S
MLS #2569956
Pending
Comparable Reference 02

14014 43rd Avenue S

Tukwila, WA 98168

Beds/Baths
3 / 1.0
Sq Ft
1,140
Built
1960

Remodeled 3 bed Tukwila rambler, recently went pending at $595,000.

List Price$595,000
View on Zillow →

Subject property pricing is finalized in consultation with Celeste during your appointment to factor in your new roof, restored floors, and specific home condition.

Subject Property Plan Cover
Confidential Report

STRATEGIC SELLING PLAN

Dennis Neff
5731 S 144th St, Tukwila, WA 98168
In Progress

Your Plan Is Being Prepared

We're preparing your property-specific market analysis, comparable sales and recommended selling strategy for our appointment.

Our analysis synthesizes recent Tukwila sales, neighborhood competition, buyer demand profiles, and exact net proceeds calculations.

Presentation & Positioning

See Your Home Through a Marketing Lens

1

Highlight the features that make your home stand out

Showcase your brand-new hardwood floors, freshly sanded and restained cabinetry, remodeled bathrooms, and full roof replacement down to the rafters.

2

Help buyers picture the lifestyle your home offers

Frame the generous 8,192 sq ft lot, turnkey interior updates, and convenient Tukwila location as an ideal move-in ready residence.

3

Coordinate presentation, positioning and promotion for a purposeful launch

Coordinate seamless updates—such as final bedroom carpeting—with a targeted Sotheby's marketing launch for maximum buyer engagement.

Marketing Lens - 5731 S 144th St
5731 S 144th Street • Tukwila, WA
Structured Execution

The Five-Step Listing Process

01

Clean & Stage

Complimentary cleaning and professional staging recommendations.

02

Epic Photography with Aerial

Professional imagery that showcases the home and setting.

03

Lifestyle Video

A compelling story that helps buyers connect with the property.

04

Strategic Listing Launch

A coordinated introduction to brokers, lenders and buyers.

05

Digital Marketing Plan

Targeted promotion and follow-up designed to generate qualified interest.

Proven Results

Recent Case Study

Case Study - 423 205th St SW #B, Lynnwood, WA 98036
Featured Case Study Property
423 205th St SW #B, Lynnwood, WA 98036

"We don't just list it, we launch it!"

Watch video
Celeste Zarling
Trusted Expertise

Experience Matters. Strategy Matters More.

Connecting thoughtful preparation, strong presentation, and clear guidance to deliver exceptional real estate outcomes for every client.

Celeste Zarling
Lifestyle & Real Estate Advisor
Realogics Sotheby's International Realty
CLHMS · Guild Elite | American Dream TV Host
Appointment Agenda

What We'll Review Together

Scheduled for Wednesday at approximately 1:00 PM at 5731 S 144th Street, Tukwila

Current market position and pricing strategy.
Recommended preparation and launch timing.
Estimated selling costs and net proceeds.
Selling versus continuing to rent.
Next steps that fit Dennis's goals.

"If the strategy, timing and numbers make sense, we can discuss moving forward together."

Next Steps

Let's Talk About Your Next Move.

Have a quick question prior to Wednesday? Direct line access is always available.

Call Celeste